Following the promotion of
understanding, according to some experts:
• According Indriyo Sudarmo Gil (1998: 237): "Promotion is an activity intended to influence consumers so that they can become familiar with the products offered by the company to them and then be happy and then buy the product."`
• According to Darwin's wake (1989: 178): "Promotions are all forms of marketing communication that seeks to provide information, promote, and persuade consumers or other institutions to use, trade, or recommend the use of a particular product or idea".
• According to Siswanto Sutojo (1986: 178): "the promotion is an activity to introduce the product, convincing and reminding proiduk benefits to buyers'
• Basu Swastha DM and Irawan (1999), the promotion is a short-term incentives to encourage the purchase or sale of a product or service. According Stanson (1999), or a promotion is a combination of the best strategies of the variables advertising, personal selling and other promotional tools, which are designed to achieve the purpose of the sales program.
• Lamb, Hair, Mc-Daniel (2001), the promotion is a communication from vendors that inform, persuade, and remind pattern potential buyers of a product in order to influence their opinion or to obtain a response.
• According Indriyo Sudarmo Gil (1998: 237): "Promotion is an activity intended to influence consumers so that they can become familiar with the products offered by the company to them and then be happy and then buy the product."`
• According to Darwin's wake (1989: 178): "Promotions are all forms of marketing communication that seeks to provide information, promote, and persuade consumers or other institutions to use, trade, or recommend the use of a particular product or idea".
• According to Siswanto Sutojo (1986: 178): "the promotion is an activity to introduce the product, convincing and reminding proiduk benefits to buyers'
• Basu Swastha DM and Irawan (1999), the promotion is a short-term incentives to encourage the purchase or sale of a product or service. According Stanson (1999), or a promotion is a combination of the best strategies of the variables advertising, personal selling and other promotional tools, which are designed to achieve the purpose of the sales program.
• Lamb, Hair, Mc-Daniel (2001), the promotion is a communication from vendors that inform, persuade, and remind pattern potential buyers of a product in order to influence their opinion or to obtain a response.
PROMOTIONAL
PURPOSES
The main objective of the campaign is to inform, influence and persuade, and remind customers about the company's objectives and its marketing mix. In detail these three promotional purposes can be described as follows:
1. Inform (informing), can be:
• Inform the market about the existence of a new product,
• Introducing a new way usage of a product,
• Delivering to the market price changes,
• Explaining the workings of a product,
• Inform the services provided by the company,
• Straighten the mistaken impression,
• Reduce fear or anxiety buyer,
• Building a corporate image.
2. Persuade target customers (persuading) to:
• Establish a brand choice,
• Switch the selection to a particular brand,
• Changing customer perceptions of the product attributes,
• Encourage shoppers to spend immediately,
• Encouraging shoppers to receive visits salesman.
3. Reminded (reminding), may consist of:
• Remind buyers that the product is needed in the near future.
• Reminds shoppers of places that sell the company's products.
• Make buyers still remember even though no advertising campaign.
Keeping • For the memory of the first buyer fell on the company's products. example, if the buyer wants to buy the expected soap brand Lux is the first memory. If viewed from the perspective of economics, the purpose of this campaign is to shift the demand curve for the product
company to the right and make a request to be inelastic (in the case of price rise) and elastic (in the case of price falls) while Rossiter and Percy (in Prayitno, 1993) classifies promotional purposes as the effects of communication as follows:
• Growing customer perception of a need (category need).
• Introduces and provides an understanding of a product to the consumer (brand awareness).
• Encourage the selection of a product (brand attitude).
• Persuading customers to buy a product (brand purchase intention).
• Compensate for the weaknesses of the other marketing mix elements (purchase facilitation).
• Embedding the image of the product and the company (positioning).
In short promotional efforts related to direct a person to get to know the company's products, and understand it, changing attitudes, love, believe, and then ended up buying the product will always remember
The main objective of the campaign is to inform, influence and persuade, and remind customers about the company's objectives and its marketing mix. In detail these three promotional purposes can be described as follows:
1. Inform (informing), can be:
• Inform the market about the existence of a new product,
• Introducing a new way usage of a product,
• Delivering to the market price changes,
• Explaining the workings of a product,
• Inform the services provided by the company,
• Straighten the mistaken impression,
• Reduce fear or anxiety buyer,
• Building a corporate image.
2. Persuade target customers (persuading) to:
• Establish a brand choice,
• Switch the selection to a particular brand,
• Changing customer perceptions of the product attributes,
• Encourage shoppers to spend immediately,
• Encouraging shoppers to receive visits salesman.
3. Reminded (reminding), may consist of:
• Remind buyers that the product is needed in the near future.
• Reminds shoppers of places that sell the company's products.
• Make buyers still remember even though no advertising campaign.
Keeping • For the memory of the first buyer fell on the company's products. example, if the buyer wants to buy the expected soap brand Lux is the first memory. If viewed from the perspective of economics, the purpose of this campaign is to shift the demand curve for the product
company to the right and make a request to be inelastic (in the case of price rise) and elastic (in the case of price falls) while Rossiter and Percy (in Prayitno, 1993) classifies promotional purposes as the effects of communication as follows:
• Growing customer perception of a need (category need).
• Introduces and provides an understanding of a product to the consumer (brand awareness).
• Encourage the selection of a product (brand attitude).
• Persuading customers to buy a product (brand purchase intention).
• Compensate for the weaknesses of the other marketing mix elements (purchase facilitation).
• Embedding the image of the product and the company (positioning).
In short promotional efforts related to direct a person to get to know the company's products, and understand it, changing attitudes, love, believe, and then ended up buying the product will always remember
There are
several types of sales
promotion by the
seller by my goal
is:
1. Customer promotion, that promotion aimed at encouraging or inducing customers to buy.
2. Trade promotion, sales promotion which aims to stimulate or encourage wholesalers, retailers, exporters and importers to trade goods / services from sponsors.
3. Sales-force promotion, sales promotion which aims to motivate the sales force.
4. Business promotion, sales promotion which aims to acquire new customers, retain contractual relationships with customers, introduce new products, sell more to existing customers and educate customers..com/business-management/entrepreneurship/1991520-promotional purposes /
1. Customer promotion, that promotion aimed at encouraging or inducing customers to buy.
2. Trade promotion, sales promotion which aims to stimulate or encourage wholesalers, retailers, exporters and importers to trade goods / services from sponsors.
3. Sales-force promotion, sales promotion which aims to motivate the sales force.
4. Business promotion, sales promotion which aims to acquire new customers, retain contractual relationships with customers, introduce new products, sell more to existing customers and educate customers..com/business-management/entrepreneurship/1991520-promotional purposes /
Definition of
Sales Promotion
Sales promotion is a form of marketing activities in addition to the presentation of personal selling, advertisement, publicity, as well as the effectiveness of the agents. The implementation of sales promotion can be through performances, exhibitions, demonstrations, and all sales efforts.
Sales promotion is a form of marketing activities in addition to the presentation of personal selling, advertisement, publicity, as well as the effectiveness of the agents. The implementation of sales promotion can be through performances, exhibitions, demonstrations, and all sales efforts.
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beberapa MACAM-MACAM
PROMOSI PENJUALAN
10 kalimat present tense:
- promotion is a combination of strategies
- promotion is communication
- Building a corporate image.
- Sales promotion is a form of marketing activities in addition
- trade promotion, sales promotion which aims to stimulate or encourage wholesalers, retailers
- Promotions are all forms of marketing communication that seeks to provide information, promote, and persuade consumers
- Encourage shoppers to spend immediately
- Establish a brand choice
- exporters and importers to trade goods
- Make buyers still remember even though no advertising campaign
10 kalimat past tense
- Customer promotion, that promotion aimed at encouraging or inducing
- In detail these three promotional purposes can be described as follows
- Inform the services provided by the company
- In short promotional efforts related to direct a person
- Promotion is an activity intended to influence consumers
- the products offered by the company to them and then be happy and then buy the product
- In short promotional efforts related to direct a person to get to know the company's products, and understand it
- which are designed to achieve the purpose
- the buyer wants to buy the expected soap brand Lux
- Promotion is an activity intended to influence consumers
